





Secondary Sales Analysis BI
Secondary Sales Analysis in Business Intelligence (BI) focuses on the sales made by distributors, wholesalers, or retailers to the end customer, rather than the direct sales (primary sales) from the company to the distributors. This type of analysis provides insights into how well products are moving through the distribution chain and into the hands of consumers, helping businesses track the effectiveness of their distribution networks.
Key aspects of Secondary Sales Analysis include:
- Sales Velocity & Distribution Reach: Analyzing how quickly products are being sold at the retail or end-consumer level and how widely they are being distributed.
- Stock Movement & Replenishment: Tracking inventory levels at the retail or distribution level to identify potential stockouts, overstocking, or inefficient inventory practices.
- Channel Performance: Evaluating the effectiveness of different channels (wholesalers, distributors, retailers) in pushing products to the market, and identifying which ones are most profitable or effective.
- Market Penetration & Coverage: Measuring how well the product is penetrating different geographic regions, retail segments, or customer demographics.
- Sales Trends & Seasonal Patterns: Identifying consumer purchasing behavior trends, helping businesses forecast demand and adjust production or inventory strategies accordingly.
- Promotional Impact: Assessing how promotions, discounts, or marketing campaigns affect secondary sales, helping businesses optimize their marketing spend.
Secondary Sales Analysis BI Designed to Answer Bellow Questions
- Which SKU place to which outlets?
- How have we fared in MTD against our targeted reach of outlets?
- Which route has delivered, and which has more opportunity?
- Which outlet purchased and which are left?
- Summary of SKU assortment tracking